Most failed GCC entries share a pattern: no validated demand before spend, a go-to-market plan built for a different market and lightly translated, and a stall after the trade licence with no one owning the commercial side of the business. Underestimating relationship-driven B2B sales cycles is another repeat cause.
Few failures are really about the product — most are about sequencing and ownership. A short diagnostic phase before committing budget catches the majority of these before they become expensive.