Cutting cost-per-signup to 2.27 AED while scaling acquisition 39% in 30 days.
By moving budget out of underperforming Meta campaigns and into a TikTok UGC engine and high-intent Google Search, we drove record new-user growth across four GCC markets — at a lower cost than the month before.
Meta was stalling. CPAs were climbing.
The client was leaning heavily on Meta to drive app sign-ups across the Gulf — but cost per acquisition was climbing and Meta sign-up volume had effectively stalled (single-digit conversions per market). With Ramadan pushing ad rates up, the same budget was buying fewer new users every month. They needed more sign-ups, in more markets, without the cost curve running away.
Three moves. One growth engine.
Followed the efficiency
We pulled sign-up budget off high-cost Meta and concentrated spend on TikTok and Google Search, where cost-per-conversion was a fraction of Meta's. Meta was kept only for low-cost awareness and follows.
A UGC content engine
Native, authentic TikTok UGC consistently beat polished ads. A weekly creative refresh cut TikTok cost-per-signup from ~3 AED to under 2 AED and roughly doubled CTR and conversion rate.
Own high intent on Search
Google Search captured users actively looking — at the lowest CPA of any channel and a #1 ad placement (60.7% absolute top-of-page). We then opened Kuwait as a new growth market.
What changed when budget followed conversion.
Where every dirham actually went.
TikTok
UGC-led campaigns carried the bulk of sign-ups across KSA and Kuwait at the lowest blended cost.
- Sign-ups
- 3,264
- CPA
- 2.27 AED
- Conv. rate
- 20.5%
Google Search
Caught users actively searching, at the lowest CPA of any channel, with a dominant #1 placement.
- Sign-ups
- 1,442
- CPA
- 3.45 AED
- Conv. rate
- 16.7%
Meta
Scaled back to a lean awareness & follows role after the data showed high cost-per-signup.
- Role
- Awareness
- Spend
- Reduced
- Reach
- 112K+
"We stopped paying for the channel we were used to, and started paying for the results we could measure."
Want this kind of month?
We build measurement-first growth engines for GCC brands — then move every dirham to wherever it converts hardest.