Kando starts with the business question, not the channel — what specifically has to be true (revenue, pipeline, retention) for this to be a win, and what the current funnel data says about where that's actually breaking down. Strategy and channel selection come after that diagnosis, not before, which is the opposite order from how a lot of growth work gets pitched.
From there it runs the Transfer Model: Build the strategy and initial execution, Run it in two-week shipping cycles so results show up fast enough to steer, then Transfer it in-house on an explicit, agreed date — so the client ends up owning a proven system, not renting an agency indefinitely.