The Marketing Automation ROI Finder quantifies the hours and money you save by automating recurring marketing tasks — reporting, lead routing, follow-up emails and the like. Enter how long a task takes manually, how often it happens, and a rough hourly cost, and it totals the annual time and cost saved by automating it.
It is a useful gut-check before buying automation tooling or building a workflow: if the projected saving does not clear the cost of building and maintaining the automation, it is not worth doing yet.