Video generally outperforms static for B2B awareness and top-of-funnel in the Gulf, particularly on LinkedIn and Instagram, because it carries more of the relationship-building signal that Gulf B2B buyers respond to before a first meeting. Static still earns its place for retargeting, case-study proof points, and fast-loading contexts like WhatsApp shares.
The efficient approach is not choosing one format exclusively but sequencing them — video to build initial trust and recall, static and document-style creative to close the loop with specifics once a prospect is already warm.