Kando typically works with pre-seed to Series B startups entering the GCC, as well as established brands expanding regionally, across both B2B and DTC. The common thread isn't industry — it's a company facing a real market-entry or growth question in the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman or Lebanon.
Companies without an in-house team to eventually own the work, or without a genuine business question to answer, are usually not the right fit — the Transfer Model depends on someone being there to receive the handover.