Google Search usually captures the highest-intent B2B demand in the GCC since buyers actively searching for a solution are further along; LinkedIn typically offers the most precise professional targeting by role, industry, and company size but at a materially higher cost per lead; Meta can work for B2B awareness and retargeting at lower cost, though targeting precision is weaker.
A common structure is Google Search to capture active intent, LinkedIn for account-based targeting of named companies or roles, and Meta for retargeting website visitors and warming an audience before sales outreach. Qualify leads by source before deciding which channel actually earns more budget.