In many GCC accounts, a meaningful share of spend — commonly estimated in the 20 to 30 percent range — is lost to a handful of recurring patterns: creative fatigue from ads that ran too long, overlapping audiences competing against each other in auction, zombie campaigns left active after a promotion ended, and broad and narrow targeting duplicating the same users.
These are usually fixable in a single audit pass rather than requiring a strategy overhaul — pause zombie campaigns, consolidate overlapping ad sets, rotate fatigued creative, and check exclusion lists. Kando's Paid Media Waste Finder tool runs a client-side scan of a Meta, Google, or TikTok export to flag exactly these patterns.