Creative Fatigue Detector
Export your ads at the ad/creative level (with frequency and CTR) to CSV, drop it in, and we'll rank your creatives by fatigue risk. Everything is parsed in your browser — your file never leaves your device until you choose to save the report.
Expected columns: Ad name · Frequency · CTR · Impressions · Amount spent · Results · CPM
Works with a standard Meta Ads or TikTok Ads export at the ad level. We auto-detect columns like ad name, frequency, CTR, impressions, spend and results/CPM.
What does the Creative Fatigue Detector do?
The Creative Fatigue Detector flags ads where frequency is climbing and click-through rate is declining — the classic signature of an audience that has seen a creative too many times. Upload your ads export and it surfaces exactly which creatives are past their useful life.
Catching fatigue early means you can refresh creative before CPA quietly creeps up, rather than noticing after a week of wasted spend. The CSV is parsed in your browser and never uploaded.
Go deeper: read the Paid Media in the GCC guide