Ad Performance Auditor
Export your ads (by ad or campaign) to CSV, drop it in, and we'll benchmark every row against your own account medians. Everything is parsed in your browser — your file never leaves your device until you choose to save the report.
Expected columns: Ad name · Amount spent · Impressions · Clicks · Results · CPC · CTR · CPA
Works with a standard Meta, Google, TikTok or LinkedIn ads export at the ad or campaign level. We auto-detect spend, impressions, clicks, results, CPC, CTR and CPA.
What does the Ad Performance Auditor check?
The Ad Performance Auditor finds CPA, CPC and CTR outliers against your own account medians, flags spend concentration risk (too much budget riding on too few ads), and surfaces your genuine top performers. Upload a Meta, Google or TikTok export and it does the comparison for you.
It is the general-purpose version of the analysis the Paid Media Waste Finder specializes toward waste — use this one when you want the fuller performance picture, not just the waste flags.
Go deeper: read the Paid Media in the GCC guide