The Buyer Committee Mapper maps every stakeholder likely to be involved in a GCC B2B deal — economic buyer, technical evaluator, end user, procurement, executive sponsor — so your sales and marketing materials speak to the whole committee, not just the person who first requested a demo.
GCC enterprise deals in particular tend to involve more stakeholders and more signoff layers than a typical Western SaaS deal, which makes this mapping step more consequential, not less.