What export do I need for the Paid Media Waste Finder, and is my data safe?

You need a standard performance export from Meta Ads Manager, Google Ads, or TikTok Ads — the campaign or ad-level report with spend, clicks, conversions and revenue columns is enough; no special formatting is required. The tool parses column headers automatically.

Your data stays private: the CSV is parsed entirely client-side, in your browser. It is never uploaded to a server, so you can run the audit on live ad account data without it leaving your machine.

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