The core risk is sending client or customer data into an AI tool whose data retention, training use, or regional hosting terms you haven't actually checked — many marketing teams paste CRM exports or campaign data into consumer-grade AI tools without reviewing what happens to that data afterward. This matters more in the GCC given cross-border data rules and client confidentiality expectations in B2B relationships.
Practical safeguards: use enterprise or business-tier AI tools with clear data-handling terms, avoid pasting personally identifiable client data into consumer tools, and get explicit client sign-off before feeding their data into any third-party AI system. When in doubt, anonymize or aggregate before it ever leaves your own systems.