How should a marketing team document AI workflows so they keep improving after handover?

Document every workflow at the level of a runbook, not a slide deck — the exact prompts, data sources, tools, decision points, and who owns each step, written so someone new to the team could pick it up without a live walkthrough. Screenshots and step-by-step instructions typically outlast verbal handovers, which fade within weeks.

Build in a review cadence, even just monthly, where the owning team revisits and updates the documented workflow as tools or needs change, rather than treating the handover document as frozen. Kando writes this documentation as a required deliverable of every Transfer, specifically so the workflow keeps compounding after the engagement ends.

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