Start with three workflows that are high-frequency, low-risk, and easy to measure: reporting and dashboard drafting, first-draft content and ad copy generation, and CRM or lead data cleanup. These are common starting points because mistakes are cheap to catch and the time saved is immediately visible, which builds team trust before tackling anything higher-stakes.
Resist starting with customer-facing automation like AI SDRs or fully automated email sequences until the team has hands-on experience with lower-risk workflows — trust and process discipline matter more early on than tool sophistication. Document each workflow as you build it so it survives beyond the person who set it up.