It starts with a strategy call, not a sales pitch. That first conversation is used to understand the real business question — a launch, a stalled funnel, a market entry — before any channel or tactic gets proposed. From there, scoping defines the engagement model, timeline and transfer date.
Most prospective clients book a strategy call directly from any page on the site. There's no generic proposal template; scope is built around what the business needs to be true in six months.