Profitability comes down to comparing your actual cost per acquisition against your break-even CPA — the maximum you can spend to acquire a customer and still hit margin targets — not comparing ROAS to an industry benchmark. Calculate break-even CPA from your margin and average order or deal value first, then measure every campaign against that number.
In-platform ROAS is a directional signal, not a profitability statement, since it usually ignores returns, discounts, downstream lead quality, and true margin. Kando runs this math with clients before any scaling decision, using break-even logic rather than platform-reported ROAS as the deciding metric.