Foundations
Before you optimize anything, you need to be able to see it. This step checks whether your tracking and data foundation can tell you what's actually working.
Learn moreEvery important action is tracked, attributable, and visible in one place you check weekly.
- 1
Is analytics (e.g. GA4) installed and actually collecting data?
Good: data is flowing and sanity-checked, not just a tag pasted in.
- 2
Are conversion events defined and firing (signup, lead, purchase)?
Good: every key action fires a verified event.
- 3
Have you identified your key conversion points across the journey?
Good: you know the 3-5 moments that matter most.
- 4
Can you attribute revenue back to channels, even roughly?
Good: you can say which channels actually drive revenue.
- 5
Do you have one source-of-truth dashboard the team trusts?
Good: one place everyone checks weekly.