Step 01 / 08·Foundations
Foundations
Before you optimize anything, you need to be able to see it. This step checks whether your tracking and data foundation can tell you what's actually working.
Learn moreWhat good looks like
Every important action is tracked, attributable, and visible in one place you check weekly.
Score yourself honestly
Analytics installed and collecting trusted data (e.g. GA4)
Conversion events defined and firing (signup, lead, purchase)
You can attribute revenue back to channels
One source-of-truth dashboard the team checks weekly