Free Tool · Calculator
Break-even CPA & ROAS Planner
Enter your price, margin and conversion rate. Get the break-even ROAS, the most you can pay per sale, and your ceiling CPC.
Currency
Your results
Break-even CPA (max cost per sale)
AED 180
Break-even ROAS1.7x
Max cost per clickAED 4
Above 1.7x ROAS you're profitable; below it you're paying to lose money. Keep your CPC under your ceiling to stay in the green.
Use your numbers
Pressure-test the economics before you spend.
Knowing break-even is the floor. Building a plan that clears it is the work.
- Confirm the margin assumptions
- Set the CPC and CPA ceilings
- Agree the first test budget
We work from your own export, not platform defaults — the reallocation is specific to your account.
No prep needed · your timezone shown automatically