In practice it runs in three phases on a fixed timeline: Build, Run, and Transfer. Kando first builds the growth engine — strategy, campaigns, dashboards, automations — then runs it alongside the client's team for a set period so they learn the system live, then hands it over completely on an agreed transfer date.
Every engagement states that transfer date up front, so both sides are working toward independence rather than an open-ended retainer. The goal, as Kando puts it, is to be paid to make itself redundant.