Results show up in two-week cycles, since work ships and gets measured on that rhythm rather than at the end of a quarter. Full engagement timelines vary: a sprint runs 4-6 weeks, a GTM build 6-10 weeks, and an AI marketing ops rebuild 8-16 weeks.
Meaningful business results — pipeline, revenue, retained customers — typically take longer than the first cycle to compound, but you're not waiting until transfer day to find out if the strategy is working.