The Paid Media Scenario Forecaster turns a media budget plus your assumptions — CPC, conversion rate and average order value — into projected customers, revenue, CAC, ROAS and profit. It is a fast way to pressure-test a campaign plan before you spend a dirham on it.
Because every output is driven by the assumptions you enter, it is also a good tool for sensitivity checks: nudge CPC or conversion rate up or down and see how much the projected profit swings.