Open with the answer, not the setup — the first sentence after a question should state the direct answer in full, self-contained language that makes sense pulled out of context. That's the sentence a model quotes. Follow with supporting detail, but keep one clear intent per page or per heading; mixed intents make it harder for a model to extract a clean answer.
Avoid marketing throat-clearing before the answer, and avoid burying it inside long paragraphs. Kando builds its own Answers pages this way: question as the heading, direct answer as sentence one, nuance after.