The Transfer-Model Audit measures how agency-dependent your marketing operation really is, scoring you into one of four stages: Hostage situation, Dependent, Transitioning, or Owner. It is a short quiz covering who actually controls your ad accounts, analytics, CRM and domain.
The audit's core piece of advice, regardless of your score: put every ad account, analytics property, CRM and domain in your own company's name today, not your agency's. If an agency relationship ends, you keep your data and history instead of starting over.