WhatsApp is one of the highest-converting channels for Gulf consumer and B2B businesses because it is already the default messaging app for the region — asking someone to message you on WhatsApp is a lower-friction ask than a form fill or a phone call, and response rates tend to reflect that.
It works especially well as the final step in a funnel — after a UGC ad or landing page has done the convincing — rather than as a cold outreach channel. Kando builds WhatsApp CTAs into landing pages and ad flows as a default for Gulf clients, not an add-on.