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Funnel

Pipeline Coverage

How many times over your open pipeline covers the revenue target for a period.

Pipeline coverage tells you whether you have enough at-bats to hit the number. With a 25% win rate you need roughly 4× coverage just to break even on the target.

Example: $2,000,000 open pipeline ÷ $500,000 target = 4× coverage. Too little means a demand-gen problem now; too much can mean inflated, stale pipeline.

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