Ramadan shifts consumer attention, spending patterns, and working hours across the GCC, and ad costs commonly rise around Eid as brands compete for the same windows. Many consumer brands see it as a high-engagement but high-competition period rather than a dead zone.
For a first launch, the safer default is often to build audience and pipeline in the run-up, then use Ramadan or Eid as an activation moment rather than a cold-start window — and to plan the summer slowdown that typically follows into the calendar too. Seasonal timing should be a line in the GTM plan, not an afterthought.