Seasonal peaks like Ramadan, White Friday, and Dubai Shopping Festival typically see higher competition and CPMs across Meta and Google as most advertisers in the GCC scale up simultaneously, so budgets and bids commonly need to increase just to hold the same volume, not to grow it. Planning ahead of the peak, rather than reacting mid-event, tends to matter more than the bid strategy itself.
Ramadan also shifts behavior by time of day and typically front-loads gifting and food-related intent, while White Friday and DSF are more classically retail-driven. Build seasonal calendars and creative in advance, and expect a post-peak dip in efficiency as competition and prices normalize.