Getting cited starts with making your content machine-legible and answer-shaped: clear direct answers near the top of the page, clean HTML (not JavaScript-only rendering), structured data, and a crawlable site that welcomes bots like GPTBot and ClaudeBot. AI assistants pull from indexed, well-structured sources — Google, Bing, and their own crawls — so if a page can't be parsed, it can't be cited, no matter how good the writing is.
Beyond mechanics, you need topical depth: several pages answering related questions in your niche, not one generic overview. Kando's own GEO Technical Validator checks the same structural signals — llms.txt, schema, semantics — that determine whether a site is legible to answer engines.