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Retention

NRR (Net Revenue Retention)

The share of recurring revenue retained from existing customers including upgrades — it can exceed 100%.

NRR is the single best health metric in SaaS. Above 100% means your existing base grows on its own through expansion, even before new sales — the holy grail.

Example: ($100k + $12k expansion − $3k contraction − $5k churn) ÷ $100k × 100 = 104% NRR. Best-in-class is 120%+.

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NRR calculator
Net Revenue Retention

Above 100% = your base is growing without new logos.

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