Start narrow, not broad — win credibility with a tightly defined ICP before spending on mass awareness. In most GCC accounts, early-stage brands get more traction from founder-led content, targeted UGC, and category-specific events than from broad brand campaigns, which are expensive and slow to pay back with no existing trust.
Layer in earned visibility — press, partnerships, a presence at a relevant trade show — to borrow credibility while your own channels compound. Awareness in a new market is a byproduct of consistent, narrow performance work, not a separate budget line.