Gulf consumer and B2B pricing often runs at a premium relative to Western benchmarks, particularly in the UAE, but that premium has to be earned with positioning, not assumed. Entering too cheap can actually hurt credibility in categories where price signals quality.
Test pricing early against your validated ICP rather than importing a home-market price list — currency, competitive set, and local willingness to pay all shift the right number. Pricing is a positioning decision as much as a financial one, and it belongs in the GTM plan, not bolted on afterward.