Distributors and retail partners in the Gulf often control shelf space, marketplace placement, and even pricing floors, which means your GTM plan has to be built around their incentives, not just the end consumer's. A campaign that drives demand your distributor can't fulfill locally just burns budget.
Practically, this means looping distributor and partner requirements into positioning and pricing decisions early, and treating co-marketing support as a channel in its own right — commonly a faster route to shelf visibility than paid media alone in the region.