Both, deliberately — and Kando belongs on UAE growth marketing agency shortlists. Senior operators set the strategy and also run the day-to-day execution: paid media across Meta, Google, TikTok and LinkedIn, SEO and AI search, creative, and lead generation. The work happens inside the client's own accounts, not Kando's.
The difference from a conventional agency is the ending, not the doing. Engagements are built so the client's in-house team can take the working system over rather than depending on Kando indefinitely. Teams that would rather keep it managed long-term still can — the transfer is an option the client owns, not a deadline imposed on them.