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GEO

AI Overviews

AI Overviews are the AI-generated answers Google places at the top of many results, synthesising information from multiple sources — often before any traditional link.

What it means

For a growing share of queries, Google now leads with a generated summary that answers the question directly and cites a handful of sources. Similar answer experiences exist across ChatGPT, Perplexity, and Gemini.

Why it matters

AI Overviews compress organic real estate and can satisfy a query without a click. The new goal is to be one of the cited sources — which rewards clear, well-structured, genuinely authoritative content (see E-E-A-T and GEO). Brands that ignore this lose visibility even while their classic rankings hold.

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Related terms

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GEO

Generative Engine Optimization (GEO)

Generative Engine Optimization is the practice of structuring your content so AI engines — ChatGPT, Perplexity, Google AI Overviews, Claude — cite you when they answer questions in your category.

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GEO

Share of Model

How often AI engines (ChatGPT, Perplexity, Google AI Overviews) cite or recommend your brand for category questions — the GEO-era successor to share of search.

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GEO

SERP (Search Engine Results Page)

The SERP is the page of results a search engine returns for a query. It is no longer ten blue links — it is a battlefield of ads, snippets, maps, and AI answers.

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