معجم النمو.
كل مصطلح نمو، بتعريف واضح — 101 تعريفاً مبسّطاً لمؤسّسي ومشغّلي الخليج، مع أمثلة عملية بالدرهم.
كل المصطلحات
101 مصطلحاًالاستراتيجية
15 مصطلحاًAccount-Based Marketing
ABM flips the funnel: instead of casting wide and filtering, you pick a defined list of high-value target accounts and orchestrate marketing and sales to win them specifically.
اقرأ التعريفDemand Generation
Demand Generation is the work of creating future buyers — building awareness, trust, and category understanding in people who aren't in-market yet, so they choose you when they are.
اقرأ التعريفFlywheel
A flywheel is a model of compounding momentum: each part of the business feeds the next, so growth gets easier over time instead of harder. It is the strategic cousin of the growth loop.
اقرأ التعريفGo-to-Market
A Go-to-Market is the plan for how a product reaches and wins its first (or next) customers — the audience, the offer, the channels, and the sequence of moves that get you to traction.
اقرأ التعريفGrowth Loops
A growth loop is a self-reinforcing cycle where the output of one user's activity becomes the input that acquires the next — growth that compounds instead of leaking.
اقرأ التعريفIdeal Customer Profile
An Ideal Customer Profile describes the exact kind of company (or person) you're built to serve — the segment where you win deals fastest, deliver the most value, and earn the highest retention.
اقرأ التعريفJobs To Be Done
Jobs To Be Done is a lens that says customers do not buy products — they "hire" them to make progress on a job in their life. Understand the job and your positioning and creative get sharper.
اقرأ التعريفNorth Star Metric
A North Star Metric is the single number that best captures the value your product delivers to customers — the one metric the whole company aligns behind.
اقرأ التعريفPipeline / Funnel
The pipeline (or funnel) is the staged view of every potential customer in motion — from first touch through to closed deal — so you can see where revenue is forming and where it's leaking.
اقرأ التعريفPositioning
Positioning is the deliberate choice of which market you compete in, who you're for, and what you're uniquely better at — the strategic frame that makes everything else (messaging, pricing, channels) obvious.
اقرأ التعريفProduct-Led Growth
Product-Led Growth uses the product itself as the main engine of acquisition, conversion, and expansion — users experience value before they ever talk to sales.
اقرأ التعريفProduct–Market Fit
Product–Market Fit is the moment a product is in a market that genuinely wants it — pull from customers exceeds push from the team, and growth starts to compound on its own.
اقرأ التعريفTAM / SAM / SOM
TAM, SAM, and SOM size a market in three concentric rings — the total demand, the slice you can serve, and the share you can realistically win — grounding growth plans in reality.
اقرأ التعريفThe Transfer Model
The Transfer Model is Kando's operating philosophy: we build your growth engine, run it with you, then train your team to own it — so you end up independent, not dependent.
اقرأ التعريفValue Proposition
A value proposition is the clear statement of the specific value you deliver, for whom, and why it beats the alternative. It is the sentence everything else in marketing hangs from.
اقرأ التعريفالإعلانات المدفوعة
15 مصطلحاًConversions API
The Conversions API sends conversion events to ad platforms directly from your server, recovering the signal lost when browsers and ad-blockers break the pixel.
اقرأ التعريفCPA
Cost per acquisition is what you pay, on one channel or campaign, for a single conversion.
اقرأ التعريفCPC
CPC is the average price you pay for one click on an ad.
اقرأ التعريفCPL
Cost per lead is what you pay to generate one lead — someone who shares their contact details.
اقرأ التعريفCPM
CPM is what you pay per 1,000 ad impressions — the baseline price of reach on a channel.
اقرأ التعريفCTR
Click-through rate is the share of people who clicked after seeing your ad or link.
اقرأ التعريفFrequency
Frequency is the average number of times each person saw your ad over a period.
اقرأ التعريفImpressions
An impression is one instance of your ad or content being shown. It counts views, not unique people.
اقرأ التعريفLookalike Audience
A lookalike audience asks an ad platform to find new people who resemble your best existing customers, using a seed list you upload. It is how first-party data becomes prospecting reach.
اقرأ التعريفMER
MER, or blended ROAS, is total revenue divided by total marketing spend across every channel.
اقرأ التعريفQuality Score
Quality Score is Google's 1–10 rating of how relevant your keyword, ad, and landing page are. A higher score lowers your cost per click and lifts your ad position.
اقرأ التعريفReach
Reach is the number of unique people who saw your content at least once.
اقرأ التعريفRetargeting
Retargeting shows ads to people who already engaged with you — site visitors, cart abandoners, video viewers — to bring them back and convert. It is the highest-intent, lowest-cost segment in paid media.
اقرأ التعريفSmart Bidding
Smart Bidding lets the ad platform set each bid automatically using machine learning, optimising toward a goal you define — a target cost per acquisition or a target return on ad spend.
اقرأ التعريفTracking Pixel
A tracking pixel is a small snippet that loads on your site to record visitor actions and send them to ad and analytics platforms — the foundation of conversion tracking and retargeting.
اقرأ التعريفالمقاييس
8 مصطلحاًAverage Order Value
Average Order Value is the average amount a customer spends per transaction. Lifting it is often the fastest, cheapest way to improve unit economics — no extra ad spend required.
اقرأ التعريفBlended CAC
Blended CAC is your total acquisition cost across every channel — paid and organic combined — divided by all new customers. It is the honest, company-level cost of growth.
اقرأ التعريفContribution Margin
Contribution margin is the revenue left from a sale after the variable costs of delivering it — what is actually available to cover marketing and overhead.
اقرأ التعريفCustomer Acquisition Cost
Customer Acquisition Cost is what it costs you, on average, to win one new paying customer — total sales & marketing spend in a period divided by the new customers acquired in that same period.
اقرأ التعريفLifetime Value
Lifetime Value is the total gross profit you expect from a customer over the life of the relationship. Healthy SaaS businesses target an LTV:CAC of roughly 3:1.
اقرأ التعريفLTV:CAC Ratio
The LTV:CAC ratio compares the lifetime value of a customer to what it cost to acquire them. It is the single clearest read on whether your growth is economically healthy.
اقرأ التعريفPayback Period
Payback Period is how many months it takes for the gross profit from a new customer to repay what you spent to acquire them. Shorter is safer — most healthy SaaS sits under 12 months.
اقرأ التعريفROAS
Return on Ad Spend is the revenue generated for every unit of currency spent on advertising. It's a media efficiency metric — useful, but not the same as profit.
اقرأ التعريفالقياس
8 مصطلحاًA/B Test
An A/B test splits traffic between two versions to measure which performs better, isolating the effect of a single change so you learn from data instead of opinion.
اقرأ التعريفConsent Mode
Consent Mode adjusts how Google's tags behave based on a visitor's cookie choices, modelling conversions when consent is denied so your measurement survives privacy rules.
اقرأ التعريفFirst-Party Data
First-party data is information you collect directly from your audience, with consent. As third-party cookies disappear, it is the durable foundation of targeting and measurement.
اقرأ التعريفIncrementality
Incrementality measures the conversions that happened because of a campaign — not the ones that would have happened anyway. It is the truth that last-click attribution cannot see.
اقرأ التعريفMarketing Mix Modeling
Marketing Mix Modeling uses statistics to estimate how each channel contributes to sales using aggregate data — privacy-proof and immune to cookie loss.
اقرأ التعريفServer-Side Tracking
Server-side tracking sends analytics and conversion data from your own server instead of the browser — more accurate, more durable, and harder for ad-blockers and ITP to break.
اقرأ التعريفStatistical Significance
Statistical significance tells you whether a test result is a real effect or just random noise. Below it, you are reading tea leaves.
اقرأ التعريفUTM Parameters
UTM parameters are tags added to a URL so analytics can see exactly which campaign, source, and medium drove a visit. Consistent UTMs are the backbone of clean reporting.
اقرأ التعريفGEO — البحث بالذكاء الاصطناعي
12 مصطلحاًAI Overviews
AI Overviews are the AI-generated answers Google places at the top of many results, synthesising information from multiple sources — often before any traditional link.
اقرأ التعريفArabic & Bilingual SEO
Arabic and bilingual SEO optimises a site to rank for both Arabic and English searches in the GCC — handling RTL, dialect, transliteration, and correct language signals to search engines.
اقرأ التعريفBacklinks
Links from other websites to yours — a core signal of authority for search engines.
اقرأ التعريفCore Web Vitals
Google's metrics for real-world page experience: loading speed, interactivity, and visual stability.
اقرأ التعريفE-E-A-T
E-E-A-T is Google's framework for judging content quality — Experience, Expertise, Authoritativeness, and Trust. It increasingly decides who ranks and who gets cited by AI.
اقرأ التعريفGenerative Engine Optimization
Generative Engine Optimization is the practice of structuring your content so AI engines — ChatGPT, Perplexity, Google AI Overviews, Claude — cite you when they answer questions in your category.
اقرأ التعريفKeyword Ranking
Where your pages appear in search results for a given query.
اقرأ التعريفOrganic Traffic
Visitors who reach your site from unpaid search results rather than ads.
اقرأ التعريفSERP
The SERP is the page of results a search engine returns for a query. It is no longer ten blue links — it is a battlefield of ads, snippets, maps, and AI answers.
اقرأ التعريفShare of Model
How often AI engines (ChatGPT, Perplexity, Google AI Overviews) cite or recommend your brand for category questions — the GEO-era successor to share of search.
اقرأ التعريفStructured Data
Structured data is code added to a page that labels its content for machines — so search engines and AI can understand what it is and show rich results.
اقرأ التعريفTopical Authority
Topical authority is the depth and breadth of credibility a site earns on a subject by covering it comprehensively. Search engines reward the site that clearly owns a topic.
اقرأ التعريفالاحتفاظ بالعملاء
11 مصطلحاًARPA
The average monthly revenue you earn per customer account.
اقرأ التعريفARR
ARR is your recurring revenue expressed on an annualized basis.
اقرأ التعريفBurn Multiple
How many dollars you burn to add one dollar of new recurring revenue.
اقرأ التعريفChurn Rate
The share of customers (or revenue) you lose over a period.
اقرأ التعريفExpansion Revenue
Additional recurring revenue from existing customers — upsells, cross-sells, and seat or usage growth.
اقرأ التعريفGRR
The share of recurring revenue you keep from existing customers, before any expansion.
اقرأ التعريفMRR
MRR is the predictable subscription revenue your customers generate each month.
اقرأ التعريفNRR
The share of recurring revenue retained from existing customers including upgrades — it can exceed 100%.
اقرأ التعريفRule of 40
A SaaS health check: growth rate plus profit margin should add up to at least 40%.
اقرأ التعريفRunway
How many months you can operate before cash runs out at the current burn rate.
اقرأ التعريفSaaS Magic Number
A measure of sales & marketing efficiency: new ARR generated per dollar of go-to-market spend.
اقرأ التعريفمسار التحويل
8 مصطلحاًConversion Rate
Conversion rate is the share of visitors who take the action you wanted — a signup, lead, or purchase.
اقرأ التعريفFunnel Stages
TOFU, MOFU, and BOFU split the buyer journey into top, middle, and bottom of funnel — awareness, consideration, and decision — so you can match message and channel to intent.
اقرأ التعريفLead-to-Customer Rate
The share of leads that eventually become paying customers.
اقرأ التعريفMQL
An MQL is a lead that fits your target profile and has shown enough interest that marketing deems it worth sales attention.
اقرأ التعريفPipeline Coverage
How many times over your open pipeline covers the revenue target for a period.
اقرأ التعريفSales Cycle Length
The average time from first qualified contact to a closed deal.
اقرأ التعريفSQL
An SQL is a lead that sales has vetted and accepted as a real opportunity worth actively pursuing.
اقرأ التعريفWin Rate
The share of qualified opportunities that close as wins.
اقرأ التعريفالإبداع
5 مصطلحاًCreative Win Rate
The share of the creatives you test that beat your control and become scalable winners.
اقرأ التعريفHold Rate
The share of people who keep watching to the end after the hook caught them.
اقرأ التعريفHook Rate
The share of people who stop and watch the first 3 seconds of your video ad.
اقرأ التعريفThumb-Stop Rate
The share of scrollers your creative literally stopped — the attention version of hook rate.
اقرأ التعريفUser-Generated Content
User-Generated Content is creative made by real customers or paid creators — not by your brand team — designed to feel native to the platform it runs on and to convert at performance scale.
اقرأ التعريفالتفاعل
5 مصطلحاًActivation Rate
The share of new signups who reach their first real moment of value.
اقرأ التعريفCSAT
The share of customers who report being satisfied after a specific interaction.
اقرأ التعريفDAU/MAU
Stickiness is the share of your monthly users who show up daily — a proxy for habit.
اقرأ التعريفNPS
A loyalty score from −100 to +100 based on how likely customers are to recommend you.
اقرأ التعريفTime to Value
How long it takes a new user to reach their first meaningful outcome with your product.
اقرأ التعريفالقنوات
4 مصطلحاًAffiliate Marketing
Affiliate marketing pays partners a commission for the customers or sales they refer, tracked by unique links or codes. You only pay for results — making it inherently performance-based.
اقرأ التعريفEmail Deliverability
Deliverability is the share of your emails that actually reach the inbox rather than spam or the void. The best email program is worthless if it never gets seen.
اقرأ التعريفInfluencer Marketing
Influencer marketing partners with creators who have trust and reach in your audience to drive awareness, proof, and sales — increasingly the engine room of GCC social.
اقرأ التعريفWhatsApp Marketing
WhatsApp marketing uses the Gulf's default messaging app as a conversion and retention channel — click-to-chat ads, broadcasts, and automated flows — where open rates dwarf email.
اقرأ التعريفالعلامة التجارية
3 مصطلحاًBrand Search Volume
How many people actively search for your brand by name each month.
اقرأ التعريفShare of Search
Your brand's share of all branded searches in your category — a leading indicator of market share.
اقرأ التعريفShare of Voice
Your brand's slice of all the conversation, ad spend, or visibility in your category.
اقرأ التعريفالتطبيقات
4 مصطلحاًApp Retention
App retention measures the share of users who come back 1, 7, and 30 days after installing. It is the clearest early signal of whether your app has real product–market fit.
اقرأ التعريفCPI
Cost per Install is what you pay, on average, for one app install from a campaign. It is the entry metric for app growth — but installs are a means, not the goal.
اقرأ التعريفInstall-to-Signup Rate
Install-to-signup rate is the share of people who install your app and then actually create an account. It is the first leak to check when installs are cheap but users vanish.
اقرأ التعريفMobile Measurement Partner
An MMP is a neutral third party (AppsFlyer, Adjust, Singular) that attributes app installs and in-app events across all your ad networks in one place.
اقرأ التعريفالعمليات
2 مصطلحاًMarketing Attribution
Marketing Attribution is the practice of assigning credit to the channels and touchpoints that contributed to a sale, so you can decide where the next dollar of spend should go.
اقرأ التعريفMarketing Operations
Marketing Operations is the connective tissue of the marketing function — the systems, data, automation, and processes that let a small team run campaigns at the quality and scale of a big one.
اقرأ التعريفما زال المصطلح غامضاً؟ اسأل.
افتح "اسأل كاندو" في أي صفحة لطرح سؤال متابعة — تأتي الإجابات من معجم كاندو ومكتبة الأسئلة فقط. أو احجز مكالمة استراتيجية قصيرة. المعجم الكامل متاح بالإنجليزية.