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Engagement

NPS (Net Promoter Score)

A loyalty score from −100 to +100 based on how likely customers are to recommend you.

NPS asks one question — "how likely are you to recommend us?" (0–10) — and nets promoters (9–10) against detractors (0–6). It's a directional pulse on sentiment, not a precise metric.

Example: 60% promoters − 15% detractors = an NPS of 45. Track the trend and read the verbatim comments; the number alone tells you little about why.

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