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Engagement

CSAT (Customer Satisfaction)

The share of customers who report being satisfied after a specific interaction.

CSAT is transactional — measured right after a touchpoint like support or onboarding — where NPS is relational. It's best for spotting where specific experiences break down.

Example: 170 satisfied ÷ 200 responses × 100 = 85% CSAT. Pair it with NPS for both the moment and the relationship.

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