LinkedIn Ads Fatigue Checker
Export your campaign performance from Campaign Manager with impressions, clicks, CTR, average frequency and total spent, drop the CSV in, and we'll score every campaign from Fresh to Fatigued and give the account a fatigue score out of 100. The analysis runs in your browser — your file never leaves your device until you choose to save the report.
Expected columns: Campaign Name · Total Spent · Impressions · Clicks · Click Through Rate · Average CPM · Average Frequency · Reach
Works with a standard LinkedIn Campaign Manager performance export. LinkedIn reports at campaign level, so each row is scored as a campaign rather than a single creative — a campaign can read Fresh while one tired image inside it drags. Rows under 2,000 impressions are marked 'Insufficient data' instead of being given a verdict.
What does the LinkedIn Ads Fatigue Checker do?
The LinkedIn Ads Fatigue Checker scores a Campaign Manager performance export from Fresh to Fatigued and returns a spend-weighted account fatigue score out of 100, where higher is healthier. LinkedIn reports at campaign level, so each row is judged as a campaign rather than a single creative — a campaign can read Fresh while one tired image inside it drags — and rows under 2,000 impressions are marked 'Insufficient data'.
To get the file: in Campaign Manager, set your date range, then use Export to download the campaign performance report as a CSV with Campaign Name, Total Spent, Impressions, Clicks, Click Through Rate, Average CPM, Average Frequency and Reach. Missing columns reduce the signals used rather than blocking the analysis.
The CSV is parsed entirely in your browser and never uploaded. Meta, Google and TikTok each have their own fatigue checker, and the Paid Media Waste Finder covers the budget-allocation side of the same export.
Go deeper: read the Paid Media in the GCC guide