TikTok Ad Fatigue Checker
Export your ads at the ad level with impressions, frequency, CTR and 2-second video views, drop the CSV in, and we'll score every creative from Fresh to Fatigued and give your account a fatigue score out of 100. The analysis runs in your browser — your file never leaves your device until you choose to save the report.
Expected columns: Ad name · Cost · Impressions · Reach · Frequency · CTR (destination) · CPM · Clicks (destination) · 2-second video views
Works with a standard TikTok Ads Manager export at the ad level. We auto-detect ad name, cost, impressions, reach, frequency, CTR (destination), CPM, clicks and 2-second video views. Rows under 1,000 impressions are marked 'Insufficient data' instead of being given a verdict.
What does the TikTok Ad Fatigue Checker do?
The TikTok Ad Fatigue Checker scores every video creative in a TikTok Ads Manager export from Fresh to Fatigued and gives the account a spend-weighted fatigue score out of 100, where higher is healthier. TikTok burns creative faster than other feeds, so the frequency threshold is tighter and hook rate is read off 2-second video views; rows under 1,000 impressions are marked 'Insufficient data' instead of getting a verdict.
To get the file: in TikTok Ads Manager, report at the ad level with Ad name, Cost, Impressions, Reach, Frequency, CTR (destination), CPM, Clicks (destination) and 2-second video views, then export to CSV. Any column you cannot include is simply dropped from the scoring.
The CSV is parsed entirely in your browser and never uploaded. There are matching checkers for Meta, Google and LinkedIn, and the Paid Media Waste Finder answers the separate question of which spend is not working at all.
Go deeper: read the Paid Media in the GCC guide