Start with your revenue goal, then enter your average deal size and your stage-by-stage conversion rates (visitor-to-lead, lead-to-opportunity, opportunity-to-close). The Pipeline Backsolver runs the math backwards from revenue to deals to leads to traffic, so you get a concrete lead target instead of a guessed one.
If your real conversion rates are unknown, pull them from your CRM export first — a rough estimate still beats no estimate, and you can rerun the calculator once better data comes in.